LFW Day 4: Pringle of Scotland Presentation

Fashion can so easily isolate itself in a bubble of trends, but when it reaches out beyond its boundaries into another world, such as music or art, the results are often inspiring. One such example is the current collaboration between the Serpentine Gallery and Pringle of Scotland.

To celebrate the label’s 195th birthday and to coincide with the gallery’s 40th, a group of artists has been invited to create fresh pieces using the twinset and argyle pattern, both recognized as being typically Pringle. Each new work, developed alongside Pringle Creative Director Claire Waight Keller, will be limited to 195 editions: investment buys, surely.
The chosen artists, who all have links with Scotland, include two Turner Prize winners, an Oscar recipient and the band Franz Ferdinand. Performance artists and Academy Award-winner Tilda Swinton has called her work “The Twinset of My Dreams”.  To create it, Swinton destroyed the garments, then re-darned the damage, just like her granny had. Jewellery designer Waris Ahluwalia worked with Swinton on the buttons and a brooch.
Duglas Gordon, the 1997 Turner Prize winner, believes he is the perfect person to design for Pringle. His reworking shows knitted tattoo motifs “like a Glaswegian plumber’s”.
Photographer Ryan McGinley based his work on the Seventies cult novel Jonathan Livingston Seagull. Other artists include the 2009 Turner Prize winner Richard Wright; Daniel Shrigley, whose “Annoying” sweater had a label intentionally hanging out of the back in order “to annoy those sat behind on the bus”; Stephen Sutcliffe; Luke Fowler and Alasdair Gray. Julien David of Colette in Paris and Carla Sozzani of 10 Corso Como in Milan also contributed their own versions. All the designs are made of 100% cashmere and are produced in Scotland, the natal land of the brand. With this collaboration and their return to England Pringle are closer to their roots and history than ever.

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